Get Noticed by Recruiters on LinkedIn
— How to Optimise your LinkedIn Profile

When you think “job search”, LinkedIn is the first resource that comes to mind.
And with good reason!

LinkedIn boasts a community of over 1 billion users, and six people are hired through the platform every minute. It has become the most powerful job hunting tool, and even 90% of recruiters use it to hire suitable candidates for their clients. However, having a LinkedIn profile is not enough to guarantee that you’ll receive job offers from your favourite companies; thus, optimising your LinkedIn profile is the key. Only by optimising your profile for LinkedIn’s search algorithms and recruiter behaviour will you effectively get noticed by employers.

𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲

LinkedIn’s algorithms weigh your profile headline and recent job titles heavily. Recruiters also typically begin their search with specific job titles. Thus, matching job titles in your headline will allow you to appear higher in their results. This means having the right keywords in your headline is essential. By default, LinkedIn lists your current job title and company as your headline, but this can be changed. The headline has a limit of 120 characters, so use only keywords and phrases that highlight the specific job roles you want to be offered.

𝗛𝗲𝗿𝗲’𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀:

Debbie So
Chief Consultant at PEOPLE PROFILERS | Employer of Record (EoR) | Payroll Parking | Payroll Outsourcing | Payroll Solution

In this example, notice how easy it is to understand what Debbie does and her areas of specialisation because a simple vertical symbol separates her job title from her specialties. This is important because the | symbol tells the search engine to keep the words before them together.

Another critical point is that when you add a new job to your work experience, a checkbox automatically changes your headline to the new job title instead of showcasing your finely crafted headline. Ensure you uncheck this box so your custom-crafted headline can work its magic on the algorithm.

𝗨𝗽𝗱𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗸 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲𝘀

When did you last update the work experience information on your LinkedIn profile? A shocking 45% of people need to update their LinkedIn profiles to reflect their latest work achievements according to a survey done by ResumeLab.

While there’s no need to fill your LinkedIn profile with as much detail as your resume, using industry keywords and listing your top achievements are essential if you want to get noticed by recruiters. When listing your job titles, use something other than the title given to you by the company. Pick an appropriate job title that utilises keywords and reflects what you do on the job.

For example, “Assistant Manager” doesn’t mean as much to a recruiter as “Business Coordinator. ” The former might be the job title assigned to you by the company, but the latter more accurately represents what you do on the job.

Describe your job responsibilities by listing the top tasks that utilise essential technical and desirable soft skills. This will allow recruiters looking for suitable candidates to understand your skillset better.

After catching the attention of recruiters with your compelling headline, you’ll need to convince them that you’re a suitable candidate by providing evidence that you can do the job they need you to do—and do it well!

So pique the interest of a browsing recruiter by including accomplishments for each job role. Highlight the key actions you took and the results you achieved. Results are essential information that recruiters will be looking out for, so include even the most minor wins. They don’t have to be mind-blowing achievements. Simple things like finishing a project ahead of time, optimising a work process, and exceeding a client’s expectations are desirable outcomes that you should highlight.

Make the most of LinkedIn’s robust career management tool by keeping your profile up to date all year round. Need more personalised help in your job search journey? Get connected with People Profilers’ friendly consultants and clinch that dream job today!